Abstract: The effect of package, sales location, certification and brand attributes of pork, rice and tomato on consumer intention to purchase was evaluated by using conjoint analysis. Four attributes with two or three levels were chosen and evaluated.The results showed that the sale location was main factor that affect consumer intention to purchase pork, rice and tomato. Moreover, supermarket was very important.There was commercial demand for the mobile vendor in Yunnan province.In order to protect producer’s benefit, the bands development should be enhanced.